More data has been created in the past two years than in the entire history of the world. By 2020, about 1.7 megabytes per second of new information will be created for every human being on the planet using 50 billion connected devices. By then, our accumulated digital universe of data will have grown to 44 trillion gigabytes.
For most travel managers, data is a tool to reduce costs and ensure travellers’ well-being by enhancing the travel experience through a better understanding of individuals’ needs. Big Data is everywhere, yet less than 0.5% of all data is ever analysed – let alone interpreted and the findings used to improve a product or service.
SMART DATA, NOT BIG DATA
The problem with Big Data is that it’s too big and therefore hard to use effectively. Smart travel managers have recognised that the secret lies in the quality, not the volume of information available. So what travel-related data is smart, and therefore actionable?
Find out more in our white paper.
Download White Paper: Transforming Big Data into Smart Data