Hyatt’s Expansion in Brazil

Travel News 01 Dec 2014

Hyatt Hotels Corporation and FSA Group have entered into agreements to purchase two sites in Brazil to develop Hyatt Place Sorocaba and Hyatt Place Macaé. Hyatt affiliates will provide management services in connection with the operation of the hotels upon opening, which is expected in the first quarter of 2017.

These two hotels are part of a larger master development agreement between Hyatt affiliates and FSA Group to develop a total of nine Hyatt Place hotels across Brazil. The first hotel as part of this agreement, Hyatt Place São José do Rio Preto, was announced in April 2014 and is expected to open in mid-2016.

Hyatt Place Sorocaba

Located approximately 100 kilometers from the city of Sao Paulo, Sorocaba is one of the region’s most important industrial cities, serving as headquarters for numerous multinational companies across diverse industry sectors. Hyatt Place Sorocaba will be a component of a mixed-use project known as Iguatemi Esplanada owned by Iguatemi Empresa de Shopping Centers S.A. (Iguatemi), one of Brazil’s largest retail developers and the owner of many high-end retail malls throughout Brazil. The Iguatemi Esplanada completed a large expansion of its retail component in November 2013, and plans to add two office towers and a luxury residential component in phases over the next several years. The 176-room Hyatt Place hotel will feature a lobby lounge and restaurant, a fitness center, and approximately 200 square meters of flexible meeting space.

Hyatt Place Macaé

Macaé, located approximately 180 kilometers northeast from the city of Rio de Janeiro, has a large multinational presence and is an economic center for tourism, fishing and most notably, petroleum as it is the main center for offshore oil exploration in Brazil. Hyatt Place Macaé will be located on a beachfront site in the neighborhood of Cavaleiros. The area boasts a large selection of seafront restaurants and nightlife entertainment. The 142-room hotel will feature a roof-top pool, a lobby lounge and restaurant, a fitness center, and approximately 160 square meters of flexible meeting space.


Hyatt’s Brand Representation and Growth in Brazil

Hyatt is currently represented in Brazil by Grand Hyatt São Paulo, a 466-room full-service, luxury hotel. Currently under construction is the 436-room Grand Hyatt Rio de Janeiro, which is scheduled to open in late 2015 in Rio de Janeiro’s Barra da Tijuca borough. In September 2014, Hyatt announced Brazil’s first Park Hyatt hotel, Park Hyatt Foz do Iguaçu, which is expected to open in 2017. In April 2014, Hyatt Place São José do Rio Preto was the first Hyatt Place hotel to be announced under the landmark master development agreement between a Hyatt affiliate and FSA Group for nine Hyatt Place hotels throughout Brazil. Currently under design and scheduled to begin construction in December 2014, the 150-room hotel will be the third Hyatt-branded hotel in the country when it opens in 2016. Hyatt Place São José do Rio Preto and Hyatt Place Sorocaba are both being developed as part of a strategic relationship with Iguatemi.= For further information please contact your travel manager.