FCm's Ice Bucket Challenge

Over the past few weeks, the Internet has been abuzz with the ALS Ice Bucket Challenge, a viral charity movement from North America.

So we decided to step up to the challenge by starting the Flight Centre Travel Group (FCTG) Ice Bucket Challenge and contribute to the Amyotrophic Lateral Sclerosis (ALS) cause.



All proceeds collected during this campaign are donated to the ALS Association towards funding programs from basic to clinical researchon ALS, also known as Lou Gehrig's disease. To this day, there is no cure for this diagnosis and financing this field of study will aid in *rapid translation of findings into clinical trials for ALS patients.

As of Aug 20, the ALS Association based in the US had received US$31.5 million in donations compared to just US$1.9 million in 2013 over the same three-week period. It also reported more than 600,000 new donors. According to Facebook, more than 2.4 million videos had been posted on the social media platform.

About the ALS Association:

ALS was first found in 1869 by French neurologist Jean-Martin Charcot. It was brought to international attention in 1939 when American baseball player Lou Gehrig was diagnosed with this condition which saw the end of his career. The disease is still most closely associated with his name. Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.