Value Alliance the largest LCC alliance in Asia

Travel News 23 May 2016

A second Asian low-cost carrier alliance was announced on 16 May that will join eight LCCs in a bloc called the Value Alliance.

The partner airlines include: Cebu Pacific, Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air. This is the second LCC grouping after the UFly Alliance that was announced earlier this year and which includes: Hong Kong Express, Lucky Air, Urumqi Air and West Air.

Customers will be able to view, select and book airfares on flights from any of the airlines in a single transaction, directly from each partner website using technology developed by Air Black Box. The technology should be compliant with IATA’s NDC software standard soon, the airlines said.

A shared loyalty programme is not mentioned in the Value Alliance, and there are no plans to have one as of now.

The Value Alliance airlines will cover more than 160 destinations with a collective fleet of 176 aircraft in the Asia-Pacific region.