Starwood has announced the debut of its eco-friendly hotel brand, Element, in Suzhou, China in association with Suzhou Science and Technology Town Kexin Cultural Tourism Development Co., Ltd. This is the first Element-branded hotel in the Asia Pacific.
This 188-room property has a meeting space, business centre and many other amenities. The hotel will benefit from its close proximity to major Chinese cities like Shanghai, Jialingjiang and Wuyishan. The hotel is also well connected with the Sunan Shuofang International Airport, a high speed rail network and modern expressways.
The Element brand mainly serves value-conscious guests and generally seeks to strike a balance between corporate and leisure travelers. Its eco-friendly concepts sync well with Suzhou Science and Technology Town's nature of operation. The hotel is also in close proximity to tourist sites such as Jiangsu Dayangshan National Forest Park, Suzhou Taihu Lake National Wetland Park, Suzhou Amusement Land, Zhenhu Embroidery Street and White Stream Ecological Park. Such a location will make the hotel attractive to both business and leisure travellers.
Starwood's entry into China dates back to 1985 with the debut of Great Wall Sheraton Hotel in Beijing. Leveraging its first-mover advantage, Starwood became one of China's most sought-after global brands. The company is now scrutinizing its opportunities in various untapped but highly populated Chinese cities.
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