Starwood’s Aloft and Element brands to debut in Dubai

Travel News 01 Mar 2015

Starwood Hotels & Resorts Worldwide have signed an agreement with wasl hospitality & leisure, to debut the Aloft and Element brands in Dubai. Scheduled to open in 2018, Aloft Dubai Raffa and Element Dubai Raffa will bolster Starwood’s presence in Dubai. With the debut of both brands in 2018, Dubai will be home to all nine of Starwood’s brands.

Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a unique complex offering 165 and 96 rooms, respectively, upon opening in early 2018. Located near Dubai Maritime City — the new development at Port Rashid — the hotels will be conveniently located close to Sheikh Zayed Road and the heart of Dubai’s traditional commercial centre.

Designed to shake up the staid and traditional mid-market hotel sector, Aloft hotels are redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience at an affordable price point. Aloft Raffa will feature the brand’s signature W XYZ Bar, where guests can mix and mingle over lively music, and Re:fuel by Aloft, the grab and go eatery open 24 hours a day. Other amenities include Re:charge the fully equipped fitness centre and a refreshing outdoor Splash pool. All of Aloft Raffa’s facilities will be accessible to guests of Element Raffa.

Element Raffa marks the debut of Starwood’s trailblazing eco-wise brand in the UAE. Inspired by Westin, Element Hotels provide guests with space to live their lives, offering bright, modern design, green-minded sensibilities and a reimagined extended stay experience, perfect for the traveller who is visiting for a few days or a few weeks.

Starwood currently operates nearly 50 hotels and resorts across the Middle East under eight of the company’s nine distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. The company has plans to further expand its portfolio in the region with a pipeline of over 35 hotels due to open by 2017.= Dubai is the company’s second largest market after New York City with 15 operating hotels and six properties in the pipeline, including Aloft Raffa and Element Raffa.

 

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