At last week’s IT&CM and CTW China 2015, it was revealed at certain conferences that the MICE industry is strengthening, with collaborations among various cities and increasing demand of the country as a destination for European clients.
Joint forces to share MICE expertise
As a growing number of cities in China realize the potential and value of MICE, the Shanghai Municipal Tourism Administration (SMTA) is taking the lead in creating a platform at the annual two-day China International Meetings and Conferences Forum (CIMCF) to share expertise and raise standards. CIMCF is a networking and educational platform for MICE industry players to learn about new trends and how cities have to develop to be more ready as MICE destinations. Seven cities have joined forces to advance MICE: Shanghai, Beijing, Hangzhou, Nanjing, Suzhou, Jiaxing and Ningbo.
The conference has also revealed Europe’s improving economy and China's 72-hour visa-free transit policy has grown demand for long-haul MICE into China.