The eighth edition of ITB Asia, the ‘Trade Show for the Asian Travel Market’, opened its at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore on October 21.
The three-day event kicked-off with a number of powerful keynote panels discussing key trends and opportunities that will shape the future of the travel industry.
The opening panel consisted of online travel companies like Expedia, Airbnb and the World Tourism & Travel Council (WTTC). In the discussion, personalisation, innovation and technology were identified as some of the leading industry growth drivers.
Expedia heralded the new mobile age is near with more than 1 in 4 of our global transactions in Q2 were booked on a mobile device. Many companies are looking into investing in technology to enable hotel partners to reach travellers in the way that they want to purchase.
This year’s ITB Asia attracted close to 760 exhibitors from 73 countries, as well almost 880 buyers including a significant increase in participation from Asia. The show is now in its eighth year and sees a strong presence from the Philippines, who have increased their booth space by nearly 70% as well as Finland, Egypt, Argentina and India. It also welcomes newcomers including Iceland, Laos, Azerbaijan, Lithuania and Portugal.