Hyatt’s renewed loyalty program

Travel News 03 Nov 2016

Hyatt Hotels Corporation yesterday unveiled World of Hyatt, Hyatt’s new global loyalty program, which will launch on March 1, 2017. World of Hyatt is about building community and engaging with high-end travellers.

A bold, modern and confident platform, the program’s three elite tiers – Discoverist, Explorist and Globalist – reflect the aspirations of the World of Hyatt community as they travel and expand their world.

Benefits inspired by members

n the new program, members will receive more rewards as they advance through the three elite tiers based on Qualifying Nights or Base Points:

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

Among the many guest-driven benefits for World of Hyatt members:

• Base Points count toward tier status, including Base Points earned for dining and spa experiences

• Free night award for staying at five different Hyatt brands

• Confirmed suite upgrades at the time of booking for qualifying elite members

Rewarding empathy

World of Hyatt will also go beyond a traditional loyalty program in offering a platform to celebrate members and broaden their global view.

For example, World of Hyatt will honour the generosity of its members, celebrating the ways in which they use their points to make a difference in someone else’s life.

Seamless transition to a new program

The Hyatt Gold Passport program will remain in effect through February 28, 2017, at which time it will transition to World of Hyatt. Between now and then, members can continue to achieve and enjoy tier status in Hyatt Gold Passport and earn and redeem points as they always have. Qualifying activity beginning January 1, 2017 will also count toward earning status in World of Hyatt when the program launches on March 1, 2017.