Hertz has launched the Hertz Gold Plus Rewards loyalty programme in China, Singapore, Japan and South Korea, allowing users in those markets to earn and redeem points in participating countries.
Hertz Gold Plus Rewards is free to join and has added membership benefits including fast pick-up and drop-off of their booked car, free additional drivers, members only discounts, access to exclusive promotions and service information.
Members earn one reward point for every US dollar or its equivalent spent on rentals and select optional service charges. Points can then be redeemed for a day, a week or a weekend rental towards a selection of cars.
Participating countries for points redemption include Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, the UK and the US.