AccorHotels reaches new milestone in UK growth

Travel News 01 Jan 2016

AccorHotels has cemented its position as the UK’s leading growth hotel group by opening its 30,000th room and remains on track to meet its ambitious target to increase the number of rooms by over 30%by 2017.

Working rapidly towards their ambitious growth targets, AccorHotels UK and Ireland has expanded its network in 2015 in line with the group’s strategy to develop its portfolio in key destinations across the world.

Highlighting the continued success of AccorHotels’ brands to attract new partners, AccorHotels signed a commercial agreement with Amaris Hospitality to manage 1,617 rooms in October.

The 11 hotels are already integrated onto the AccorHotels platforms and the rebranding process is well underway.

AccorHotels has seen significant growth from its leading midscale brands; Novotel and Mercure, well-known international brands for both business and leisure travellers with close to 14,000 rooms in the UK, while also increasing its footprint in the upscale and budget segments.

The relaunch of its powerful distribution network, market changing digital and technical offering as well as a wide range of digital solutions across its brand websites during the year has also proved an attractive proposition.

The successful year of expansion has seen AccorHotels become the global benchmark in hospitality, with the continual reinvention of its offering including launching new food and beverage concepts during autumn 2015.

Redesigned to blend modernity with tradition the new openings include Jamboree at Blackfriars and Marco Pierre White at Mercure London Bridge.