As FCM Travel Solutions enters their 12th year of operation since its inception in 2004, the company has announced its first logo change.
Global Managing Director Gregory Lording says of the changes that they reflect the evolution in the organisation since it began trading while still retaining strong links to the company's heritage.
"I am very proud of the changes that have taken shape over the last 11 years. FCM has developed significantly and continues to evolve as a leading global corporate travel brand.
"FCM is transforming the business of travel every day. Whether it is through our industry leading account management services and creating customised client programs or applying best practice travel technology solutions – our new logo and imagery represents this and how our people, product and technology are immersed in the business of travel.
"Whilst we as an organisation have evolved, it is our people that makes the difference and remains at the core of our hero imagery," Gregory said.
FCM's Global Marketing Leader Karen Cooke said the brand refresh and new logo represents a culmination of more than 12 months of work to develop a logo that is relevant, contemporary and represents the direction in which FCM is heading.
"We have selected imageries and created a logo which we believe more closely represent our invigorated and dynamic approach to corporate travel," said Karen.
Bertrand Saillet, General Manager for FCM Travel Solutions Southeast Asia said of the brand refresh “Our new look is indeed very timely for our market. Having been in this part of the world for over 7 years now, FCM SEA is also undergoing a transformation process to rejuvenate our business and entering into new markets. The new logo signifies how our business has grown from strength to strength and FCM Travel Solutions is a serious contender in the market place to provide innovative travel solutions that delivers cost savings to our clients.”
News of the organisation's new logo follows an announcement last year of the company's fifth consecutive World Travel Award win, having secured the title of World's Leading Travel Management Company in 2015 (title also awarded 2014, 2013, 2012, 2011).
FCM Travel Solutions is the business travel partner of choice for large national, multinational and global corporations. We are an award-winning global corporate travel management company ranking as one of the top five by size around the world. We operate a global network which spans more than 90 countries, employing over 6500 people.
FCM is transforming the business of travel through our empowered and accountable people who deliver 24/7 service and are available either online or offline. Leveraging FCM's negotiating strength and supplier relationships in conjunction with our tailored business travel programs, our expertise delivers more for our clients where it matters most to them.
For five consecutive years we have been recognised as the World's Leading Travel Management Company at the esteemed World Travel Awards (2015, 2014, 2013, 2012, 2011).
Visit us at www.sg.fcm.travel
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