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The guide to recognising your business travellers

Posted on September 8, 2014 by

Understanding the unique needs of your travelling employees is a crucial step to forming a successful travel policy.

When it comes to booking travel for your employees, how well do you know their requirements? Do they need flexible stays, gym facilities, prestige suppliers or economical options? Knowing which category your travellers are in can make your travel policy more effective and keep your employees productive while they’re in transit. Most business travellers fall into one of the following categories:

1. Seasoned executives

Seasoned executives are experienced senior leaders in their chosen industry. Usually aged over 45, they are discerning travellers who enjoy the increased comforts that come with their positions and are unlikely to make their own travel arrangements.

Seasoned executives prefer:

• Smooth travel logistics and streamlined bookings

• Priority check-in, boarding and upgrades

• Choice and convenience in prestige hotels

• Loyalty program membership

What to book

Make allowances for business class flights and prestige hotels that offer sophistication and superior, understated service.

 

2. Road warriors

Road warriors are constantly on the move for work. These frequent travellers include sales representatives and those regularly attending trade shows and conferences. Road warriors often travel to the same destinations repeatedly and often see it as a chore.

Road warriors prefer:

• Time savers such as room service, priority check-in and flexible bookings

• Wi-fi connectivity in hotels

• Complimentary extras and VIP loyalty status

• Entertainment and free access to hotel gyms

What to book

Road warriors usually have strict budgets due to a high volume of travel. The frequency of their bookings is best suited to suppliers that offer value for money and reward loyal customers.

 

3. Young Jetsetters

Young jetsetters are entrepreneurs and junior managers who are tech savvy and see business travel as a mark of success. They are keen users of social media and often make plans to meet friends while travelling on business.

Young jetsetters prefer:

• Being productive on the road

• Exploring the cities they’re in, dining out and experiencing local culture

• Staying connected while on the road

• Posting reviews on social media

What to book

Include hotels that offer easy access to technology and local dining and entertainment precincts. Boutique hotels are ideal for young jetsetters and memberships to airport lounges are key for encouraging productive layover time.

 

4. The freshmen

Freshmen are young graduates or career novices who travel for inductions, training or company conferences. This group engages in medium-term travel, usually around three to four days, to capital cities and other hubs. They don’t expect five-star treatment and often require support to deal with unexpected changes to their plans.

Freshmen prefer:

• Smartphones, tablets and wi-fi connectivity

• Using social media to contact friends while travelling

• Exploring new places and experiencing social activities in their destinations

What to book

Freshman travellers don’t require top tier accommodation so adjust your travel policy to focus on economical options in airfares and hotels.

 

5. The Relocators

Relocators are successful and ambitious business people who move to a new city for a promotion or new job. They can spend months in long-stay accommodation while searching for a permanent residence.

Relocators prefer:

• Apartment-style accommodation

• Self-contained kitchen facilities

• Onsite leisure facilities

• Easy access to the workplace, supermarkets and entertainment precincts

What to book

Relocators need long-stay properties such as serviced apartments. Additional features such as wi-fi, weekly housekeeping, sizeable wardrobe space and laundry services often required.